12. TrooRa The San Francisco Issue ‘21

The only “tree-to-table” company in San Francisco, Arbor Upcycle has created an innovative new milling machine that moves another notch on its interior wood slabs offerings

The rare local and historical wood material from the city’s oldest residents was less appreciated in the past. “It was disappointing to see San Francisco’s urban lumber go to waste for years,” said Jean Claude Rochat, owner, and CEO of Arbor Upcycle. Rochat, who was always

fascinated with trees, recalled he had an epiphany moment as he looked at the urban forest of San Francisco before he founded the arbor company.

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