12. TrooRa The San Francisco Issue ‘21

As the only combined brewery and distillery in San Francisco, their three core values are delivering quality, having fun, and providing a sense of community. They pride themselves on putting forth the best effort with everything they do. As a result, when they created the food program, quality was of utmost importance. They brought on multi-Michelin starred chef Joseph Humphrey to lead the kitchen. "Our food offerings are intended to be fine dining quality," he says. "But approachable and fun." Having both brewery and distillery at the same location created a set of distinct challenges. The biggest hurdle was to separate the two operations and the record- keeping involved so that the everything stayed divided. From a government regulation perspective, the brewery and distillery are two completely different businesses and must be treated separately.

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