“We have gotten a lot of feedback from our customers that they like our donuts over traditional American donuts because ours are less sweet and offer a delicate Japanese taste,” he says. They offer over twenty flavors in rotation. From typical cinnamon sugar to kinako (roasted soybean flour used in Japanese cuisine), there are a wide variety of choices. With their current success, they are planning for more mochi-related products that fuse together Japanese and American culture. One example currently on sale—mochi cupcakes. They offer a denser and chewier texture compared to mochi donuts and are more similar to real mochi.
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