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@ARAMIESSENTIALS @OREOLUWATOMI @SUKISUKINATURALS @OQUELINDA @NOKWARESKINCARE @54THRONES
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body's outer barrier strong without constant pain and irritation. It feels like it takes a lifetime to find all the right products, but our cosmetic future seems to hold an array of body care products that ultimately take health seriously. It's an added benefit that most of these products trace back to Africa, the unparalleled motherland. We can only hope that the steady rise in clean beauty is more than a phase. Our Earth needs the opportunity to heal after decades of pollution and excavation. Our human race is exhausted over health crisis after health crisis followed by a lack of genuine care. Africa teaches us that clean beauty can be embedded in our cultures and communities, healing our society in more ways than one.
Africa is fighting for visibility, prosperity, and longevity within the ever-changing beauty industry. They want future generations to stay healthy in mind, body, and spirit, believing it is precisely what the world truly deserves. So many people can probably relate to the never-ending desire for the perfect product, whether for their hair or skin. Most of us have run through the Ferris wheel of products, garnering rashes and flakes instead of softness and sheen in pursuit of feeling comfortable in our bodies. Anyone with skin issues, like my eczema, also understands the maddening struggle to find a product without extreme effects, hoping to keep the
legal rights of her African communities, making her a multifaceted frontrunner in cosmetics. Revolutionizing the beauty industry is personal for her, as is healing the natural Earth and the people along with it. The fusion that is natural science has propelled her game-changing ventures, and Suki Suki Naturals is the exclamation point to bring it all together. These two extraordinary women are only a small portion of the African people amplifying the clean beauty movement, turning a notable fad into an indispensable facet of the cosmetic industry. Brands like Nokware Skincare, 54 Thrones, and many others won’t stop until present and future generations excel in achieving overall health.
F or way too long, harmful products have reigned in the billion-dollar cosmetic industry. They strived for ease of creation, synthetic ingredients, and cheap labor that led to mountains of waste. For decades, this was completely normal; now, we’re returning to square one, back to the natural ingredients some of our earliest ancestors used to extend their well-being. Cosmetics are taking back their original definition, built to keep us strong in body and mind while ensuring the welfare of
humans and our communities. I can’t help but feel thankful for everyone out there making the beauty industry a shared experience, where we keep in touch with our ancestry while expanding our body’s longevity. Cosmetic history is taking place everywhere you look in Africa, reminding us that there’s no better way to live than by taking care of ourselves. It always feels hard to do in such a fast-paced, evolving world, yet Africa has found a way to re- pave a path to self-care that heals our souls and changes our world.
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