B eauty is in industry is listening to the social frustrations of current generations. Everyone in the cosmetics world has heard the buzz phrase “clean beauty,” and now brands from everywhere have risen from the ashes of the beauty market’s old ways to reclaim its definition. But natural beauty products are far from a new invention. Cosmetics have been a staple of human life since the ancient the eye of the consumer—and for one of the first times in history, the cosmetic Egyptians used different oil products for their essential hygiene and health benefits.s. Previous generations cultivated their cosmetics from natural products found locally, using them both in personal and communal spaces and in religious rituals, . Somewhere along the way, the toxicity and health concerns of materials used to create makeup halted the trend in European nations. However, natural beauty trends continued in Africa, landing us in the present day, where Africa is an undeniable leader in the clean beauty industry through the generational wealth of cosmetic knowledge throughout the continent. Nowadays, there’s a better global understanding that life and beauty are one and the same, and the best lives lived are immersed in everything natural beauty has to offer. With the cosmetic industry’s rigid scope blasted to bits, clean beauty has officially taken over,
and the new age of beauty is determined to bring about a societal revolution. Clean beauty products mix the best natural ingredients with a focus on sustainability, ensuring their practices and efforts are produced ethically and are wholly healing for humanity. We glamorous human beings are understanding now more than ever just how vital it is to focus on the Earth our feet are planted on. People are pining internally for peace and happiness, learning the importance of our natural world, and taking life into their own hands to create and support products that build paths to prosperity. Africa is one of the best continents to lead the charge of clean beauty, as the site of human origin, a representation of Mother Earth, and an eternal reminder of the world’s breathtaking natural beauty. elf-made brands are rapidly budding from Africa’s soil. They’re here to make socially conscious changes in the cosmetic industry while delivering top-of-the-line body care. Nigeria pinned itself on the map of African beauty by redefining healthy beauty leaning on its rich heritage with inspiration from the Earth. Nigerian Ore Lawani founded Arami Essentials in 2016, selling an extensive collection of rejuvenating skin products. Using the most naturally healing ingredients from her native Nigeria, Lawani created an empire of essential oils meant to lather their wearers with a magnificent shine.
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