Ivoree Beauty celebrates diversity, inclusivity, and the unique beauty of Albinism
The story behind Ivoree Beauty is one of passion, empowerment, and a strong desire for representation. In 2009, the founder of Ivoree Beauty, Jennifer Rhodes, established a beauty group for women with Albinism to share beauty tips and advice. Through this group, the founder realized a specific need within the community—blonde-colored false lashes. Unable to find this product on the market, she took matters into her own hands and created blonde lashes specifically designed for people with Albinism. The response to the blonde lashes was overwhelming. On the day of the product launch, the blonde lashes went viral, capturing the attention and support of people far beyond the Albinism community. Encouraged by this positive reception, Rhodes expanded the product line to include white, auburn, and black lashes, as well as color cosmetics for all shades. This decision reflected the brand’s commitment to inclusivity, ensuring that individuals with Albinism and those with other unique skin tones could find products that suited their needs and complemented their complexions. One of the core principles of Ivoree Beauty is to incorporate
“The idea was just to have something fun that we can see ourselves represented in the images because it wasn’t common to see Albinism included in beauty and fashion.”
inclusivity not only in its products but also in its branding. As a legally blind visual artist, Rhodes personally designs all the packaging, including the illustrated characters. By featuring these characters with Albinism, Ivoree Beauty aims to provide representation
and visibility for individuals with Albinism, which was rare in the beauty and fashion world. This resonated not only with the Albinism community but also with customers who faced challenges in finding their unique shades. “The idea was just to have something fun that we can see ourselves represented in the images because it wasn’t common to see Albinism included in beauty and fashion. I received feedback from customers who do not have Albinism, as well as those who had difficulty finding their shade and were happy to find the options we offer. Ivoree Beauty aims to be inclusive for all who feel underrepresented in beauty and provide shades that are difficult to find.”
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