Beyond the Pale
Ivoree Beauty’s Inspiring Journey to Celebrate the Unseen Spectrum
WRITTEN BY FILIPA ARAÚJO PHOTO CREDIT IVOREE BEAUTY
I n a world where diversity and inclusivity are gaining increasing recognition and importance, there are still certain communities the beauty industry. Jennifer Rhodes, also
brand’s name. “Ivoree Beauty is for ‘the fairest of them all,’ meaning all of the most beautiful people inside and out. It is a brand for everyone with a focus on the underrepresented. The brand was named ‘Ivoree’ because it is my daughter’s middle name. My daughter does not have Albinism, but I named her ‘ivory’ because it is a very strong material used to make ornaments, and I am also a pianist who admires the ivory keys used to play beautiful music. I felt that the name represents strength and beauty. Inclusivity in the beauty industry is very important because everyone wants to feel seen, heard, and included. Everyone wants to feel beautiful.”
that have been overlooked and underrepresented in various industries, including known as J. Renée, took it upon herself to address this gap and create a beauty brand that caters specifically to people with Albinism. Ivoree Beauty is a groundbreaking brand that celebrates diversity, inclusivity, and the unique beauty of Albinism. Rhodes further explains the meaning behind the
Jennifer Rhodes, Founder of Ivoree Beauty
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