B orn and raised in Dublin, Ireland, Connor McGregor always had an affinity for sports. It made sense that at 18 in 2006, he began Mixed Martial Arts training alongside friend and future Ultimate Fighting Championship fighter, Tom Egan. He then began his MMA career in 2008 and at age 24 he had won both the Cage Warriors Featherweight and Lightweight Championships. By 2016 after defeating Eddie Alvarez for the UFC Lightweight championship he became the first in UFC history to hold simultaneously the Featherweight and Lightweight titles. As at March 2019 he is No.8 in the official UFC pound for pound rankings. Aside from being an MMA champion, Connor McGregor is an entrepreneur with various endorsements and business ventures. One of such ventures is August McGregor, a luxury fashion brand in collaboration with custom clothier David August. August McGregor launched in October 2018 with two drops. The first which featured more of a sports line, with knits and fleece,s tee-shirts and hoodies. The second drop featured some more tees and hoodies but also the highlight of August McGregor, suits. The August McGregor brand is aimed at providing modern men's suits to millennials.
The second business venture created by Connor McGregor is Proper No. Twelve Irish Whiskey. Named after the Crumlin neighborhood he grew up in, Dublin 12. Proper No Twelve is a passion project for Connor. In a search for a place that shared Connor's love for whiskey and Ireland he found an old distillery on the Isle of Ireland and along with his master distiller, he created a unique blend . Proper No . Twelve Irish Whiskey is a smooth balanced whiskey with hints of vanilla, honey like sweetness and toasted wood. After the launch of Proper No. Twelve in September 2018, the brand has had much success. As of October 2018, Tesco's in Ireland limited customers to two bottles per person. The Whiskey has also had much success in the U.S. with plans to restock for the holidays. There are also plans to expand to the United Kingdom, Australia, New Zealand, Russia and Canada in 2019/2020. You can purchase a bottle of Proper No. Twelve Irish Whiskey for $29.99 and if you want to make the most out of your whiskey, the website has features a page with recipes for different cocktails or as they're called, 'PROPER DRINKS'. A young man from Crumlin, Dublin with grit and determination and hard work built for himself a legacy as an athlete while building an empire. END
210 Rare Luxury Living
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