Eden Dancewear
Daks : So, Sarah-Louise! I am really excited to do this interview. I came across your brand recently when I photographed one of your ambassadors, Jessie Williams. I went onto your website and I have to say, I was really pleasantly surprised to see such interesting designs and also the diversity of the models. Cole : Yes, that’s what started it. My daughter Eden was dancing and she was so sick of the same stuff all the time and it was just when Dance Moms became big on TV and they started doing competitions, and there was just nothing to help you stand out. So I thought, right, if I can’t find it, I’ll make it. Daks : Which is brilliant, because today everyone wants to be an individual. They don’t want to be dressed the same as everybody else. So you are “pandering to the demands of the public.” Cole : I want each collection to stand out. I like to really theme it as I am designing it. I am already thinking about what the photos are going to look like. I am very specific about the poses. It’s got to show off the dancewear, but you also want to show the character as well.
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