Noble : Well, I have no experience at all with that, but again through LID Projects we had been in contact with someone who has connections with two different perfume companies, Quintessence and The Perfume Studio. I sent them a mood board. We wanted some Middle-Eastern inspiration, and we wanted them to be unisex, a rich woody earthy kind of feel. They sent us some samples and we whittled it down to our favourite six. Quintessence came up with the original oils and then those were sent off to The Perfume Studio to be blended with water and alcohol. Then we designed all the packaging ourselves.
Noble : Yes, they had predominantly sold watches, menswear styles, although women were buying them as well. We obviously established that there was an opportunity to expand in the women’s watch market, so we are bringing new designs out in Spring 2021. We are also keen to launch Tayroc as a lifestyle brand so we just brought out a range of fragrances in October and we are also launching a range of jewelry, facemasks, leather goods, and sunglasses. Daks : Did you employ a professional nose for the fragrances?
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