Lex : I am just really thankful for the bridges that technology builds. I began teaching retouching online as a means of diversifying my income and lot of my students lived in different countries from me. It’s been making me think of creating a full online course. “The Pandemic made the world feel smaller” - Lex Ash Photographer, Lex Ash is know for creating his own editorials from conceptualization to execution. Was his creative process affected by the pandemic in any way? Here’s what he had to say. Lex : Thankfully I have a set up at home that allows me to create with not a lot. It was important for me to reduce human contact as much as possible, so there was not hair or makeup on set, observing social distancing to make sure the model felt safe. Limited locations were available so I began sourcing for locations within my vicinity.
Lastly, I asked them what long term effects changes to the Industry they foresee to come out of the pandemic. Lex : It should encourage every player to explore alternative means to create for example Hanifa’s 3D fashion show. The pandemic has pushed us to really consider innovation, sustainable and adaptable fashion. Expressing similar sentiments, Ifeoma says: Ifeoma : There may be more of an incorporation of digital models. There definitely would be more value placed on the work that content creators to. An effect we may be reluctant to acknowledge but I feel is important to speak on is that payment of creatives, from photogs to models even content creators will drastically reduce. It’s obvious that in fashion just like with many other industries, people are making adjustments and adapting, moving forward with the new normal. It’s amazing how with a pandemic that has restricted a lot of us to our homes the world feels smaller and closer than ever before. We are all experiencing similar issues and doing our best to continue living.
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