Copy of 8. TrooRa The Connections Issue ‘20

Nature-Inspired Wearable Health Tech for Women

“Our core mission at Bellabeat is to inspire women to be health- ier so that they can be successful at other things. I wanted to create technology specially designed to track the health of women but also to pay attention to the aesthetics of the product. I wanted to design technology that was not just useful but also beautiful, something women would actually be happy to wear and use. I guess women have been widely overlooked as users of technology so far and when we design products that are specially adjusted for their needs, they enjoy that and recognize the health benefits.”

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