Copy of 12. TrooRa The San Francisco Issue ‘21

Tryke loves creating tangible items that are concrete and real. For her, creating products is a labour of love. With the new store, she derives pleasure from being able to witness people interact and appreciate her products in person. They are working with healers in different modalities and are partnering with like-minded brands to build out the experiential nature of the shop. Tryke works with her small yet mighty team to innovate concepts for products that align

with the brand and its values. They are coming up with a new product in September, which utilizes the mind-body connection and is made of natural ingredients. The whole team is quite excited about this. For Tryke, being a good person is at the core of who she is. Along with her husband, they are doing their best to raise caring and thoughtful children, which she feels is essential for the world.

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