Building a CBD brand right after it became newly legal in the United States was difficult. Resources were not readily available, and everything from insurance to banking was a challenge. However, Tryke and Floramye received good support from The Cannabis Community and groups like Arcview Woman Inclusion’s Network (WIN). There are still legal barriers to the international expansion of CBD, so their approach has been to start domestically and follow the changing regulations. Floramye is USDA certified organic and triple- tested. A tremendous amount of intention and research goes into each of their formulas. Tryke believes as a small company, they are answerable to their local partners, community, and the environment. So, from their inception, they have been donating five percent of profits to mental health organizations to normalize conversations around well being.
464
Powered by FlippingBook