nonreactive seed oil (sesame) in their Face Balm, which has been a bestseller since 2012 and has a cult following. It helps with redness, irritation, eczema, psoriasis, and clear allergic reactions from other products. Earth Tu Face has one of the leanest and green complete skincare lines in terms of what they source, what they use, and what they avoid. They avoid all endangered plant populations. The products are almost plastic-free except for the pump and misting tops. They were the first company to use a biodegradable paperboard tube for Balm. They use packaging made in the U.S. and hand-make their products in California. “Being environmentally friendly also means committing to fostering a workplace that’s diverse and safe for all because environmental justice is social justice. It means paying a living wage, and it means giving a portion of sales back to organizations focused on justice. We run campaigns several times a year. It also means creating regenerative and nourishing products for people and the planet, rather than extractive and depleting. These are lofty ideals, but so far, it is working,” says Buscho. To make the brand available to a larger population at a reasonable cost, almost all products are made with zero water. Hence, the products are highly concentrated and long-lasting. So, although the products have a relatively high price tag, they last much longer than many others. No water also means a longer shelf-life and a longer, less disposable lifecycle for the product from a sustainability standpoint. An all-women team runs Earth Tu Face. Ideas for new formulations happen every day. However, newness is not launched frequently. Forethought about potential alternative effects that new products would ignite preclude new launches because of concerns about packaging, shelf life, or other factors. That said, they are about to launch five new products later this summer and fall. Buscho, a mother to a three-year-old, is an empathetic and irreverent, tenacious yet thoughtful person. She believes in creating win-win solutions to live in more harmonious interdependency with each other and the Earth and to survive and evolve as a species. Making good decisions for the planet and yourself with green beauty is one of the best things you can do for yourself and everyone—and this is what Sarah Buscho and her team want to achieve with Earth Tu Face.
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