She was keen to learn about the healing power of plants on the skin and about the products that are good for the Earth. She feels that things with the most goodness return seamlessly back to the Earth. Earth Tu Face was started with the same design approach—that simpler was better, and excess ingredients or packaging were unnecessary. Sustainability was not a trending word in 2010 when Earth Tu Face was born. However, the brand uses sustainable ingredients and packaging. When they started Earth Tu Face, luxury and sustainability were hardly used in the same sentence, and they wanted to break that mold. They wanted to make products that were sustainable yet luxurious. Earth Tu Face is plant- based skincare, where the things produced are returned to the Earth eventually. They grow organic roses, lavender buds, and calendula for their two face masks and for another product in the pipeline due to launch this fall. Most of the products in the Earth Tu Face line are hand-made in their apothecary each week. The products work for all skin types. The brand is known for the potency and concentration of its formulations. Earth Tu face is soy-free, gluten-free, argan-free, shea-free, and palm-free. The products are made from natural and organic ingredients and promise results without toxins or fillers. They use no nut oils whatsoever and only one
454
Powered by FlippingBook