Tarelaite shares that Apoteca originated from the love for fashion; from the yearning to move forward; from passion and devotion; from a sense of style and the countless number of existing colors; from an endless desire to progress, to grow, to move ahead together; and from the changing power of art, which is the expression of the world. According to Tarelaite, there are three main pillars of Apoteca—color, design, and fabric. The team at Apoteca loves to experiment with the variety of available colours to make every outfit exciting and playful. In addition, their designs use artisan stitching techniques to get a flawless finish, resulting in outfits significant inspirations for Apoteca designs. Tarelaite visits silk factories and brings some beautiful printed silks from there. They are then matched with solid colours and design samples are created, out of which few are selected for production. The brand works with three fabrics—silk, silk with spandex, that withstand wear and tear. Fabrics are one of the most
and cashmere—which are natural and rich. Silk with spandex works as their primary fabric in all designs for its richness, opacity, and the movement and body that it adds to the outfit. Silk adds the luxury and softness that is unmatchable by any other fabric. Cashmere is the finest wool available, which adds softness and warmth and will last for years to come. The fabrics used in the Apoteca collection scream luxury and timelessness in all their pieces. Apoteca came out with two collections every year before the pandemic, but now they keep adding new pieces every month to stay afloat. Nature is the major inspiring factor behind quite a few of Apoteca’s collections. Their first collection was Forest, which was deep, exotic, and had prints full of unexpected animals with a brown- green palette. It was designed for women who love to dress themselves with luxurious fabrics not only for special occasions but for every day. Being the first collection, this was very special for
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