After graduating from university, George moved to San Francisco on a whim. In those early days, George started working odd jobs at retail stores. Eventually, he started working at The Custom Shop, owned by Mortimer Levitt. George recalls, “I was a stupid kid, but I was really good at making seasoned gentlemen look good and feel good in garments.” Eventually, his skillset led George at a young age to think “Why am I doing this for someone else? Why am I not doing this for me?” That idea
and mortar in San Francisco. George agreed to the sale, which included a two year non-compete agreement. After a short while, George moved to Chicago as he was unable to work in clothing in San Francisco until the non-compete agreement expired. In Chicago, George not only began his first showroom, but he also stopped drinking and partying, and he became very serious about his growing label, Daniel George. When the two years had passed,
inspired George to start his own fashion business, which became successful very quickly because of George’s attention to detail and his ability to build relationships with his clients. As George says, “If I wouldn’t wear it, you can’t have it.” Another characteristic inherited from his fashionable parents, he approaches each perfectionism and he’s not satisfied unless the clothes he makes are top- quality. In the early days, of his pieces with an acute
he returned to San Francisco with his Chicago business (and his reputation) developing successfully. George opened a brick and mortar on the second- story of a building in the renowned fashion district of Jackson Square. George remarked that when clients visit, “some of them think it’s going to be snotty or up-tight,” but the experience they encounter couldn’t be more opposite. George is incredibly conversational, welcoming, and funny. Sometimes
George mostly met clients at
his clients are having such a
their homes and offices. He quickly built a reputable and loyal clientele in San Francisco, which included Denise Hale, Larry Ellison, the Getty family, and former Governor of California, Jerry Brown, among many others. In his early days, however, George reflects that he was “irresponsible. I was drinking too much, partying too much.” His fashion business was more of “a hobby that I enjoyed, but I didn’t do it seriously.” This eventually led George to sell his fashion business’ name and clientele list to an investor from Sacramento, who wanted to start a brick
good time, they don’t want to leave! Whether his clients have a specific design in mind or whether they’re a blank canvas, George has been told by many, “I never knew what a suit should have felt like.” It is his passion and his dedication to quality that sets George apart. George remarked, “I think the reason [Daniel George is] so busy and fashion is back is that it’s the one really safe place to express yourself without getting into trouble.” In this age of returning fashion, Daniel George is where you want to be.
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