Ecological sustainability guides every aspect of the business, especially material choices such as natural dyes, organically grown natural fibers, vintage textiles, and recycled, sustainably sourced metals. Their practice produces nearly zero waste, and they try to utilize all of the by- products of production that might otherwise be considered trash. All manufacturing happens in-house, and they source all partners and services locally in the California Bay Area. With the desire to innovate and grow in
the creative space, Stella Fluorescence comes up with two main collections a year and two smaller capsules or special limited runs. Though the collections do have a few minimal, delicate styles, the majority are statement pieces. Stella Fluorescent caters to customers who make bold fashion choices, are more open-minded and experimental in their approach to accessorizing and dressing; who are whimsical, artful, and appreciate an audacious use of scale, color, and texture. In addition, they like their customers to appreciate the craft
To expand their global base of consumers and make people aware of their ideas and concepts, Stella Fluorescent is looking Wholesale shows and building a solid social media presence. The magazine was fortunate to receive some of the products of this unique conceptual brand for one of our photoshoots. at participating in International
and define value not only by the presence of precious metals and gems but also by the innovative use of non-traditional materials. When asked about her favorite design, Nureyev mentions their ‘Doma Luna’ collection, which features hammered and oil-painted domes. The collection captures the spirit of Stella Fluorescent, which is creating objects infused with meaning and story. With each step in creating a product, the more hands touch an object and the more craftspeople who apply their expertise to an object, the cultural value increases.
Both the founders of Stella Fluorescent, Nureyev and Hilburn are passionate about culture, art, music, literature, and design. Both are curious, inspired, and compassionate. While Nureyev takes care of the artistic side of the business, Hilburn contributes with his sales knowledge, business logistics, and marketing strategies. Their shared passion for ethical and sustainable design makes for a great pairing. Through being together for 20 years, raising a family, and starting a business, they have supported each other’s creative drive and passion through tireless encouragement and emotional support. For Nureyev, art is and has always been the lens that she can look through to understand the world, humanity, and herself. All this is what keeps Stella Fluorescent thriving!
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