Nureyev and Hilburn launched the brand, Stella Fluorescent, a name inspired by their daughter’s name Stella, which means ‘a star’, and Fluorescent is something that is ‘lit from within’—in other words, a radiant entity. The birth of their daughter was a significant perspective shift that gave them a new way to understand their ideas, how they wanted to show up, and how they would contribute to the world.
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