Racha earned a degree from the Academy of Art in San Francisco and then, during and after his studies, worked for luxury fashion houses in NYC, LA and SF. This allowed him to refine the art of bridal and evening gown wear before opening his own atelier in San Francisco and building up fans and followers and appearing at charity and arts events. His website regales visitors with sketches of the outlines of his designs, as does the work he has up on Saatchi Art. His Instagram account shows off actual evening gowns and wedding dresses. Jad shares some of the highlights of his career, times that have been memorable for him. “Having my illustration published in a fashion book for the first time was a very exciting time for me, as was taking the leap and starting my own business. Another exciting moment was being featured in Town and Country and in Women’s Wear Daily.” I let him know that I saw a lot of movement and energy in his drawings and his designs, and he agreed. Further describing his work, he points out, “Freedom of expression is key in my brand and designs. My illustrations are more expressive and fluid in movement. My garments are clean and modern with a strong emphasis on construction and fit.”
San Francisco’s charm helped nurse and shape [my] take on fashion.
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