One other way in which Kaly Jay shares positivity is by spreading the word about other musicians and artists. “I promote my friends' work on social media, mainly out of support in order to increase the looks they may get. I can tell the amount of time and effort that goes into a piece based on the quality. It's the small details in the edits, the transitions, and even how they promote their work. Normally I'll share my homies' work regardless because even if it isn't my cup of tea, it may be someone else's.” To Jay, this is especially important because it can be harder for a rap or hip hop artist to get known in San Francisco, although the city is overall a good place to find
music. “I think SF is musician- friendly, but not necessarily for hip hop artists. If you're R&B, alternative, or pretty much anything else, you've got a good chance of booking shows at most major venues. But to
tap into the local up and coming rap artists, you have to be in the know and tapped into the community.” Jay thinks things though, for local rappers in terms of publicity. “I believe these are slowly improving,
conditions are changing with the rise of organizations and labels like Project Level, 1015 Mgmt, Audio Vandals, and Empire. I think they're at the forefront of bringing SF rap artists to a bigger audience.” Used to finding and creating his own place in the music world, Jay expects to keep blazing his own trail. “Through it all, as an independent multimedia artist, I continue to create and get in where I fit in. That's the name of the game.”
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