INVESTMENT OR ENJOYMENT? Many people find wine an attractive investment because the supply of any given wine bottled in any year is finite and constantly depleting, so prices will go up over time. It is also exempt from capital gains tax in the UK. “And let’s not forget that it’s a collectible you can actually crack open and drink! Try that with your Basquiat,” says Schmidt. Some might wonder how wine collectors decide what they want to drink versus what they want to keep as a resellable investment. “Some see wine purely as a financial asset. Others see it as a conduit of history, place, and culture and a winemaker’s entire year’s effort and find seeing it only as an investment nearly sacrilegious. That said, a healthy number of people fall somewhere in the middle,” says Schmidt. Buying and selling wines to realize a gain on occasion is a way to find wines you want to drink and to clear your cellar of wines that are valuable but perhaps no longer to your taste. “The best way to avoid drinking your future sellable wines? Ensure you have enough other stuff on hand to keep your palate busy!”
THE APP’S THREE DISTINCTIVE ADVANTAGES InVintory has three main
an advanced version of this technology. Also, they pride themselves on their clean, sleek design that makes management easy. “No one wants to deal with a finicky or clunky app when they’re looking for the third bottle of the night during a dinner party.” They also have a team of admins and sommeliers who will import your collection for you from another app or spreadsheet to minimize the required onboarding effort. Finally, InVintory’s underlying database of wines isn’t crowd-sourced. “We worked hard to build it from scratch, with beautiful label images, regional information, winemaker notes, and (for Prestige subscribers) market values from reliable third parties (WineSearcher and LivEx). Anytime a user submits a new wine, our team first reviews it and finds a perfect label image, perhaps by emailing the producer directly, before we add that wine to our database.”
distinct and attractive features. The first is the ability to create a 3D mockup of your cellar or fridge, assign bottles to specific slots, and then find them with the tap of a button. It is unlike anything else on the market now, and they are developing
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