Repeat After Me
PHOTOGRAPHED BY WARREN HEATH PRODUCED BY SVEN ALBERDING WRITTEN BY ROBYN ALEXANDER
South African Designer Heather Moore is the Creative Force Behind Skinny Laminx, an Innovative Fabrics and Design Brand That is All About Joyously Patterned Textiles and a Range of Retro-Inspired Colors
S tep into the Skinny laMinx store on Bree Street in Cape Town, and you’re instantly transported into designer Heather Moore’s colorful, multi- patterned world. In one section, a cushion cover in a signature Skinny laMinx print such as Brancusi Stripe accessorizes a chair upholstered in another linear Moore design called Weft. On the opposite side of the shop, a stack of drum lampshades in shades of mustardy yellow, bright green, and bold blue draws the eye. A wall display shows off Moore’s popular range of patterned tea towels, while nearby, tote bags in yet more colorful fabrics designed by her are on display. From the racks of fabrics in Moore’s signature shades—reminiscent, as she says, of “colors that I associate with a Mid-Century palette”—to the range of decor accessories, children’s clothing, and tableware on offer, this place perfectly encapsulates the Skinny laMinx aesthetic. Playful yet beautifully considered, witty yet thoughtful, bright but not garish—this is the very special realm that Moore has created via her unique take on pattern and color. Skinny laMinx is now known across the world: the sales team maintains the brand’s own thriving e-commerce website, and Moore hosted their first international product range launch in Paris in 2017. And both brand and store are well known to all South Africans who take an interest in locally produced designs and products. But, of course, this wasn’t always the case.
Heather Moore
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