Funding Main Street Jenny Kassan Helps Entrepreneurs Out of the Bootstrap Trap
WRITTEN BY: CRISTINA DEPTULA PHOTOS COURTESY OF: JENNY KASSAN
J enny Kassan, lawyer, business coach, and financial innovator, has seen many promising businesses fall into the “bootstrap trap.” People who can’t access capital end up funding everything themselves out of their limited resources and go under, even when they have good ideas that will eventually be profitable because they can’t sustain themselves in the meantime. “Even if you’ve got a great idea, if your equipment and computers are falling apart, if you can’t hire the expertise you need, you’re less likely to succeed,” she says. So she usually recommends that entrepreneurs seek outside funding in a way that doesn’t saddle them with debt or compromise their values, and has dedicated her life to facilitating that process. Founder Jenny Kassan
356
Powered by FlippingBook