EMPOWERMENT FOR DRIVERS AND PASSENGERS HERide’s drivers keep 80 percent of the price customers pay for each ride and tend to earn more than the average pay from mainstream rideshare companies. HERide also claims to offer drivers greater schedule flexibility and the ability to plan their workdays to a greater extent than other rideshare firms. Providing economic opportunities for women is part of HERide’s mission, along with rider safety. “Built with the needs of women in mind, we aim to improve the lives of women everywhere through safe transportation, job creation, and financial security,” their website reads. Most have said they want the flexibility of gig work but with the chance to earn a living wage. Priding themselves on getting women and girls from Point A to Point B “unbothered,” HERide thoroughly vets each potential driver and administers a background check. In-ride security features also provide a safer experience for both riders and drivers. Although HERide serves passengers regardless of gender, they can choose which riders to accept and rate their passengers on the site. As long as the service has existed, no driver or passenger has ever mentioned any safety issue with HERide. The company has been approved by Atlanta’s Department of Public Safety and has set up a partnership where they can pick up passengers (along with Uber and Lyft) at
“I’m not going to sit here and diss the VC space. It’s just one more place to which I need to adapt, and I’m doing that!”
Atlanta’s main airport. HERide’s services are competitive in price,
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