HERide: Getting Atlanta’s Women from Point A to Point B Unbothered Profitable Startup Poised to Go National
PHOTO CREDIT COURTESY OF: HERide WRITTEN BY: CRISTINA DEPTULA
Jillian Anderson
DeVynne Starks
A s an Uber driver in Atlanta, Jillian Anderson noticed that many women and female-identified people felt safe in her vehicle. These passengers would offer to hire her privately for transportation outside of the Uber app. Inspired by that, she and serial entrepreneur and marketing and communications expert DeVynne Starks launched HERide, a rideshare service for women drivers. “When I listened to the business podcast How I Built This , I found out that it only took two people to found Lyft and Uber; everything clicked from there. And I’ve been locked in ever since,” says Anderson. Anderson serves as the chief technical officer, and Starks’ background is in strategic planning and partnership development, project management, public relations, and content writing. The site and logo and accompanying social media come in a classy shade of purple and incorporate the symbol for “women” into the brand name. While the app was under development, the founders posted some material related to general female empowerment. Now that HERide has been launched, their channels appear more tightly focused.
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