PHIBEL NATURALS BY PHILIPPA JONES Phibel Naturals is a line of natural skin care products with a mission to provide excellent skin care products. It was founded in 2019 by Philippa Jones , with its current headquarters in Lagos, Nigeria. They formulate only the best organic products with high-quality ingredients that give visible and sustainable results without negative side effects. The skin lord , as Philippa is popularly called, envisions becoming a household name at the top of people’s minds when they think of reliable skin care. She started the brand with the mission to provide excellent skin care and use carefully curated products tested for safety and quality. The brand has adopted safety standards ensuring only professionals formulate their products using environmentally friendly materials and packaging that meet ethical standards to which every beauty brand should aspire. According to the founder, she started the brand to address beauty concerns and fight
the stigma and wrong notion of true beauty. In her own words, “There has been a widespread misconception about what beautiful skin should look like. The magazines portray perfect flawless skin that has been edited and airbrushed to be the yardstick of beautiful skin. And so, young women and men feel pressured to attain the impossible so that they can identify as beautiful. However, perfect skin is next to impossible. What we promise our Phibel family is healthy skin . Everyone, especially women, must understand that it is okay to have textured skin and regular hormonal breakouts. That does not in any way make you less beautiful. We are all perfectly and beautifully made.” The brand is undoubtedly on its way to restoring natural beauty and confidence to several people of all ages, races, and gender. But like every business, they are also faced with some challenges. Philippa says competition and pricing continue to be an issue. “The beauty industry is getting saturated by the day, and people would more likely patronize bigger, popular brands than emerging startups, notwithstanding the quality or price. It is a wrong ideology that these popular brands have superior products just because of their high prices.” Notwithstanding this challenge, Philippa strives to maintain quality and consistency by letting her products speak volumes. In three years, she has garnered an array of return clients who have become family. Their trust in the brand and visible results continues to do the work of marketing and upselling Phibel Naturals.
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