She achieved her goal of providing living wage employment, training, and education to women in poverty in Uganda through a combination of different strategies. After researching the needs of the community, Underwood identified a gap in the market for affordable, high-quality jewelry. To bridge this real need, she created a sustainable business model by building a supply chain that connects the women artisans in Uganda with customers in the United States.
By forming partnerships with local organizations and nonprofits to provide, she increased the reach and impact of the project. Working with local artisans to design and develop a line of jewelry that was both fashionable and affordable, Underwood was able to create a desirable and affordable product. With this knowledge, she expanded to other countries and communities, replicating her successful model and empowering more women to become financially independent. “The brand is committed to building a more equitable and fair world, one woman at a time.”
“Akola is more than a brand; it’s a purpose.”
In addition to its jewelry production program, Akola supports women through its microfinance program. The brand provides small loans to women in need, enabling them to start their own businesses or expand existing ones. Specifically, this includes teaching them jewelry-making skills, business management, and financial literacy, which helps them to improve their earning potential and standard of living. Women in Akola can now have access to education and resources that allows them to overcome the
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