Bringing her vision to life, the mastermind behind this brand, Brittany Merrill Underwood, became determined to make a difference and came up with the concept of the Akola Project. It was not by accident, but after her traveling experience in Uganda, where she experienced firsthand the impact poverty had on women and their families. Moved by the plight of the women she met, Underwood founded the Akola Jewelry company in 2010, and since then, she has continued to empower women in all possible ways. Through her leadership, Akola has become a leading example of how an eco-conscious brand can be successful and make a real difference in the world.
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