18. TrooRa Magazine The Women’s Issue Spring ’23

SUPPORTING AND NURTURING WOMEN FOUNDERS As Myza has two female founders, they appreciate how important it is to support other women in business. They know from personal experience some of the difficulties women can experience in the business world, so they aim to nurture other female-fronted businesses. “84% of our sleep brands are either co-founded or founded by women, which we as a company are very proud of. Each of the brands featured on our website has been hand-selected by our team of in-house curators, and it’s our role to give them a platform and champion them every step of the way,” Olivia points out. Supporting each other as a mother-daughter duo is also part of Myza’s culture. Olivia describes how she and her mother find balance and work together. “We have established a business where our individual skills complement rather than compete. We have found that the most effective way of working together is to take responsibility for separate areas of the business. We constantly share thoughts and ideas on each other’s area, but the ultimate responsibility for that area is down to that respective person.” That doesn’t mean Helen and Olivia agree on everything, but they grow and learn and enhance Myza by collaborating. “As a mother-daughter duo, we can make effective changes far quicker than many other businesses because of this and because we trust what the other is doing. Of course, we are not always in agreement, but this adds an extra spark to our working relationship, and as we both have huge respect for each other, we always manage to resolve any differences satisfactorily.”

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