PRODUCTS FOR THE ENTIRE SLEEP EXPERIENCE Myza is a content-rich, customer-centric e-commerce marketplace that curates sleep-related products from independent brands around the world on a single platform to help consumers enhance the quality of their sleep experience. “We feature only those products and concepts that we love and feel will benefit the customer’s sleep experience. All products listed on our website must fit our core values—independent, quality, and ethical—so we turn away more brands than we accept,” explains Olivia. Everything Helen and Olivia feature on the Myza site is something they love and will help customers sleep better. “We are continually introducing new brands and products to the website (from both the UK and worldwide), influenced by customer demand and new sleep trends, so our products are continually changing,” says Olivia. She also highlights the wide range of products available on the site: bedding, sleepwear, mattresses, and electronic devices for sleep enhancement.
“Many factors affect sleep quality, including bedding selection, sleepwear, mattress type, light, sound, temperature, and humidity, as well as bedtime and wake-up rituals. According to experts, it is not just what you do at night that affects your sleep, it is also how you go about your day and shift into the evening that also plays a big role, so we aim to provide restorative solutions together with expert sleep advice, to help you to connect with your body, calm your nervous system, breathe out tension, and relax your mind—maximizing your time asleep, every night,” she says. The pandemic made people more aware of the importance of good health in general, and scientists and experts highlighted the crucial role of good sleep for good health. “As consumers become more educated about the serious potential health consequences of poor sleep, they spend more on sleep products in the same way that they increase spending in other areas of health and wellness. Sleep has rapidly gained importance as the third pillar of health and wellness alongside fitness and nutrition,” says Olivia.
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