Genuine Love of Sleep Mother-daughter Duo Helen and Olivia Collins Curate Sleep Products Through Myza’s Online Marketplace
WRITTEN BY: CRISTINA DEPTULA PHOTOGRAPHED BY: LITTLE RED PANDA
Helen and Olivia Collins
L ondon lawyer Helen Collins struggled with insomnia. Her daughter, Olivia Collins, explains, “If you have ever lain wide awake at night, mind racing, wishing you could fall back to sleep, watching the clock, knowing tomorrow is going to be a write-off—you know that insomnia can be brutal!” After retiring from her law career, Helen decided to help others who
also struggled with poor sleep. Olivia, who has a “genuine love of sleep,” gave up her successful career in finance to start Myza, an online sleep products marketplace, with her mother. “The brand is influenced by a Scandinavian theme of simplicity with its effortless coolness, with its name stemming from the Swedish word ‘mysa’ meaning pleasurable, cozy, or contented,” says co-founder Olivia Collins.
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