Delish Little Gems Susan Korn Brings the Idea of Aesthetically Pleasing Food Into the Fashion World
PHOTOS COURTESY OF: SUSAN ALEXANDRA WRITTEN BY: STELLA POLYZOIDOU
S usan Korn is the founder and creative force behind the New York-based fashion brand Susan Alexandra. With her bold use of color and playful designs, Korn has created a line of bags and jewelry that is both fun and functional. What started as a small business in 2012 quickly became a go-to brand for fashion-conscious women looking for a pop of color in their wardrobe. Korn started making fruity beaded bags and accessories in her tiny New York apartment. Later, she moved to a bigger store where she could promote her creations and host amazing dinner parties, pop-ups, and other community events. As a Jewish American, Korn grew up with a deep sense of Jewish culture, as apparent from her store at 33 Orchard Street on the Lower East Side, located at the heart of both the New York fashion scene and the historic Jewish community. One thing that sets Susan Alexandra apart from other fashion brands is the level of craftsmanship and attention to detail that goes into each piece. Each handbag is hand- beaded and embroidered by skilled artisans, ensuring the uniqueness of her products. Having changed seven houses already, Korn is currently living in the Chinatown neighborhood of New York City, at her lucky seven home. She chose this place to feed her artistic inspiration and to be closer to her manufacturers and local artisans, who have practiced these techniques for more than 40 years. Thus, each bag can take up to a month to be shipped out since it’s made by hand and can take more than 24 hours—with breaks—to be completed.
Susan Alexandra
244
Powered by FlippingBook