Awamaki offers two programs: artisan cooperatives and sustainable tourism. The Artisan cooperatives are where they provide skills training and market access to the hard-working women in the community. Together, they create designs that are contemporary and stylish while still traditionally rooted. An effortless blend between old and new. They currently have an online store and a physical store in Ollantaytambo, where you can find their beautiful creations. The sustainable tourism program offers unique travel experiences based on cultural respect and sustainability and provides a local experience of life in the Peruvian Andes. Depending on what you’re looking for, several experiences are at your disposal. Discover the Sacred Valley at the hands of local villagers, travel back in time as you explore ancient Inca ruins, and prepare to
be blown away by the magnificent scenery as you trek through the Andean mountains. You will have the opportunity to learn about Andean culture, connect with locals, experience how indigenous communities live, and marvel at the sight of their textile markets. For an even deeper dive into the Quechua community lifestyle, you can also spend the night in the village and participate in their traditional ceremonies, learn how to weave, and enjoy a cooking class of traditional dishes. The communities organize these visits, along with the support of Awamaki. This way, the communities can benefit directly from tourism without compromising their traditional values and allowing visitors to have an even more memorable and deeply personal experience. For Awamaki, sustainable tourism is the way forward. Their website reinforces the importance of these kinds of programs in place, “Sustainable tourism also strengthens appreciation for the cultural heritage and environment of the destination community. Rather than undermining cultural practices, sustainable tourism respectfully elevates and values local traditions. For example, in the communities where Awamaki works, sustainable tourism offers women the opportunity to earn an income by sharing their deep knowledge of weaving and fiber arts instead of working in a hotel or a job in a nearby city that is removed from their community.”
138
Powered by FlippingBook