BREAKING INTO THE MARKET WITH A TASTE OF CALIFORNIA This shared enjoyment led the two to start Jackson McCrea Whiskey, the first Black woman-owned whiskey brand in California. Jackson had wanted to launch a brand and had already been exploring the wine industry when she got the idea for a line of whiskeys. When McCrea said she had the same idea, the rest was history. “During COVID, sales of wine and spirits increased by 65 percent,” says Jackson. McCrea, who considers herself and Jackson to be natural disruptors, was excited to break into that market. They source the finest rye they can find in the South and blend it in California. According to McCrea, “Jackson McCrea is inspired by California sunsets and all the things that we love about California life.” Jackson says that the state’s wine country is chief among them. They are creating their signature flavor by resting their rye in French oak and Syrah barrels to create a premium blend with a rich, smooth body and notes of caramel, vanilla, smoke, and spice. The Jackson McCrea Whiskey, will be housed in a striking bottle which is currently being finalized by their creative team. They are planning a launch early Summer 2023.
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