17. TrooRa Magazine The Black History Issue Special ’23

The Managing Director Lesley Fontenot is an award-winning communication and marketing executive with 20+ years of cooperative and agency experience. Fontenot is currently the managing director for Black Health Matters (BHM), a 10-year-old, women-owned, integrated media and communications company dedicated to improving health outcomes in the African American community. Fontenot oversees operations and marketing strategies across Black Health Matters (BHM) digital and social platforms and prominent pharmaceutical, healthcare practitioners, and biotech companies to help create authentic and impactful connections with the BIPOC communities.

About The Founder Roslyn Young-Daniel is the award-winning president and founder of Black Health Matters. As a nationally respected health strategist with over 20 years designing and implementing cross- cultural health education programs and initiatives, Daniels has also strived to create the leading health promotion and disease management online platform serving the needs of many consumers, patients, and physicians. She is a tireless advocate for eliminating health disparities by improving health literacy among African American consumers and patients. In 2018, she launched the Black Health Matters summit, a multiplatform initiative featuring live Ted Talk-inspired presentations by leading clinicians and health advocates. Over 15,000 have registered, and over 9,000 attended and viewed the webinars 45,000 times in 2021. Utilizing Black Health Matters’ ecosystem, the sessions are being shared on social media, via newsletters, and live on the website. An unprecedented number of community and professional organizations are stakeholders of the summit. Some of these organizations are Kappa Alpha Psi Fraternity, Inc.; Alpha Kappa Alpha Sorority, Inc.; The Links, Incorporated; the National Coalition of 100 Black Women; and the A.E.A.O.N.M.S. Prince Hall Shriners, Inc. Daniels has had quite a number of impressive accomplishments, some of which include: Receiving the digital diversity networks social entrepreneur award in 2017 and conceiving and implementing two programs with original content adopted by the national medical association (prescription for exercise, the NMA breastfeeding medical alliance). Moreover, Daniels is a graduate of Boston University and retains a certificate from the top diversity business program.

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