Rihanna
Pat McGrath
Pat McGrath , one of the most coveted, respected, and influential makeup artists, began her career in the 90s by creating makeup looks for runways, ad campaigns, and magazine editorials. She has conceptualized the launch of various cosmetics lines of luxury brands, from Giorgio Armani to Dolce & Gabbana. In 2016, she introduced Pat McGrath Labs, her namesake beauty company that produces high- end, dramatic lipsticks, eyeshadows, and foundations for women of all skin tones. In 2019, McGrath was listed as one of Time’s 100 most influential people. Rihanna , nine-time Grammy award-winning artist, shook the beauty industry by launching Fenty Beauty with 40 shades of foundations “so that people everywhere would be included.” The brand has now transformed into a multi-faceted fashion empire celebrating people of all shades and sizes. Balanda Atis , Director of Face & Multicultural Beauty lab at L’Oreal, shared her love of makeup and science. To help create more inclusive shade options, Atis performs on-the- ground research by measuring various skin tones around the nation. She is leading the development of a brand-new category for all L’Oréal products that will offer a wide range of hues for Black women.
Balanda Atis
The beauty industry cannot forget the Black supermodels and cover girls—Naomi Sims, Tracey Norman, Iman, Beverly Johnson. These women appeared on the coveted covers of Vogue, Elle, and Harper’s Bazaar and walked the runway for various fashion weeks, reinforcing the Black is Beautiful movement. When it comes to racial discrepancies in the beauty industry, the adage “beauty is just skin deep” takes on a new meaning. While much work is still to be done, many beauty queens are attempting to close the gap and make beauty more inclusive.
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