Besides using primary linen, Fanm Mon also incorporates sustainable and eco-conscious practices into its business model. “In Haiti, we are always thinking of ways to reuse things or re-purpose them in new ways,” she adds. Demirtas explains that her approach is centered around sustainability, with most of the work done by hand and using only natural fibers—flax, cotton, and silk—from local suppliers. However, the founder’s vision is more than delivering something appealing to the eye. It’s about making people relate with her, evoking emotions, and sharing a common mindset with her customers.“I didn’t feel the need to become a different person to start creating clothes or selling a narrative that didn’t match my mindset,” she explains. Demirtas describes Fanm Mon as a symbol of femininity, a mix of modernity, heritage, and freedom. As a result, she focuses on creating long, airy, flowing, and lightweight embroidered dresses with a fluid movement, perfect for a Sunday brunch or soirée. “I’ve learned the importance of caring for what you create, especially what goes on in peoples’ bodies. The point of reference will make people stick with you and have transparency and confidence,” she denotes. As a woman of color, mother, and creative CEO of her brand, Demirtas feels extremely proud of her heritage and all the strong points of reference that have influenced her journey. She is a source of inspiration for all the young entrepreneurs who have just started, especially for women of color who are underrepresented in the fashion and beauty industries.
When asked what impact she wants to have in the world, she answered, “It would be vital to get to a point where the color of our skin isn’t necessarily attached to everything we produce. Thinking of women as multifaceted and not monolithic, what I design is addressed to women of that aesthetic who could appreciate the detailing and history that comes with those garments.”
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