favorite restaurant or a cover recipe on Bon Appetit. I’m constantly finding inspiration from chefs and fellow food lovers! I often write my ideas down and then sketch out what the final product will look like. After that, I’ll run a small test batch to see if the idea is viable. If all goes according to plan, I will create a small limited edition batch of goods and offer it to my loyal customers to see how they respond. If that goes well, the product will often become a seasonal release. Creating new scents is one of my favorite parts of Etta + Billie!” Since the entrepreneurial spirit and activity are high in SF, Rivera’s choice to relocate her business there was not random at all.“There is a creativity and entrepreneurial spirit in San Francisco that you can’t help but feel while you are there. I think it has helped push me and has lifted me over the years,” highlights Rivera. Living and working there has positively impacted her entrepreneurial engine and the energy she has in her business. “Building the business to a place where I can support others in my community is very important to me.” For those entrepreneurs who are willing to create their own business or wish to make an impact, Rivera suggests that “it takes a lot of grit and determination to run your own business, and things always take longer than you want them to! The only way to truly make it is to tap into your ‘why’ and use that to push yourself forward.” As for Etta + Billie’s future, the founder is super “excited to bring out new scents and collaborations and offer other product refills and more sustainable initiatives.” For the latest releases of interesting new products, you can visit ettaandbillie.com Pull Quotes: “Things are constantly changing, and you have to adapt while staying true to your mission and values.” “Creating new scents is one of my favorite parts of Etta + Billie!”
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