inspired by a strand of sapphires on the street in Bangkok, Lui started painting jewelry and making custom orders for her friends and family for extra pocket money. She pursued the GIA program at 19 and stepped into the world of fine jewelry. Lui conceptualized her brand Lui Jewelry with the idea of creating heirlooms for everyone. The idea was inspired by the heirloom ring given by her mother. She realized that, by its very nature, an heirloom is irreplaceable. It is not the metal, the gems, or the craftsmanship but the intangible emotions like culture, honor, duty, and love that make it unique. Wearing an heirloom is like imbibing the energy and love of previous generations. Most of Lui’s inspiration comes from the nature of the piece she is working on. She has customized a lot of her work. With every piece, she goes through a discovery process with her client, putting together ideas. Her team works with customers’ requests and tries to accomplish whatever is feasible. Countless hours are spent on each piece, multiple drafts, client communication, team consultations, and adjustments where
necessary. It is essential to start the process on solid footing. Lui’s work is infinitely rewarding when she has helped customers build their own stories and legacies with colorful gemstones. Her customers are mostly millennials who appreciate slow fashion and indulge in occasional investing, or women looking for custom engagement rings. The customers get one-of-a-kind, top-tier jewels at a reasonable price, with top-quality gems having an exciting play of light and color. Talking about some of her favorite pieces from the brand, Lui mentions ‘The Electra Necklace and Ring.’ The center stone of both pieces is an elegant, electrifying Tourmaline. She added diamonds around them to enhance the stone’s hue, as tourmaline is one stone that people tend to overlook when it comes to fine jewelry. Her favorite colors to work with are burgundy and white (moonstone), as they have so much depth to them.
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