14. TrooRa The Color Issue Summer '22

The Kate effect isn’t limited to the United Kingdom but has led the way worldwide. “You hear about what the “Kate effect” does for small brands—and I can tell you that it is real! It’s been such a joy to get to know customers worldwide and hear how our insoles bring them joy,” declares Bowditch. “At Alice Bow, our signature insoles are designed to delight without taking up much space in your shoes.”

After the last couple of years, everyone’s ready for much more shoe joy! The founder is thrilled to announce that “the studio is buzzing with excitement about the new colors, styles, and personalization options arriving over the coming months.” One of the most exceptional collections is the bridal collection—designed to satisfy the needs of future brides on their wedding day—featuring personalized names, messages, and logos like “ Bride ” or “ Maid of Honor .” This special collection of high heel insoles is designed to make this day even more memorable! And, since the insoles are permanently attached to the shoe with sticky spots, you won’t have to worry about sliding at all. “Brides are also in for a treat as our range expands further, including the cutest flower girl insoles,” denotes Bowditch. For those who love wearing high heels but don’t want the pain associated with them, a perfect pair of insoles—that only cost $20—is the best solution. Explore the stunning collection of Alice Bow insoles and help your feet stay comfortable all day.

SOCIAL MEDIA CREDITS: @ALICEBOWSTORE @THERACHELBOWDITCH

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