the front of the foot feel even more squished. “At Alice Bow, our signature insoles are designed to delight without taking up much space in your shoes. And, unlike other insoles, ours keep their bounce, literally, for years!” The brand uses a non- allergic latex filled with tiny air bubbles to keep the foot comfortable all day. Whether you’re a busy woman on the go, a bride-to-be, or a girl who loves to party with her friends, make sure you have your Alice Bows. The idea behind Alice Bow began with a classic tale of a shoe- loving girl and some troublesome heels. “I needed to replace my favorite heels, but the styles I desired had no padding. When I asked for an insole, all they could give me were chunky, ugly ones. And this was on Bond Street—one of London’s top shopping streets!” recalls Bowditch. Initially, the woman entrepreneur thought of starting a unique shoe label while studying shoemaking at Cordwainers . “However,
Like every woman who has trouble finding a pair of heels that combines style and comfort, Bowditch gave a solution by crafting the most comfortable insoles. “All I wanted was to be comfortable in my favorite shoes,” she adds. Soon, the brand became widely known and especially loved by the Duchess of Cambridge, Kate Middleton, who is rumored to be a huge fan. Standing in high heels for a long time has been proven damaging, but the royal tip to avoid pain, sore feet, and bleeding blisters is Alice Bow leather and sheepskin insoles. When the Duchess of Cambridge steps out, it’s usually in high heels, and inside her designer shoes lies a little support. Kate Middleton cushions her shoes on most of her public appearances with Alice Bow insoles. “When the international press reported that the Duchess of Cambridge wore Alice Bows, we literally went global overnight. I woke up one morning thinking my website was broken because there were all these orders,” adds Bowditch. The massive surge of orders initially
the cost and risk for a young brand are huge. Since insoles spurred on my original idea, I decided to start from there,” says Bowditch.
caught Alice Bow by surprise. Today, the brand ships successfully in 76 countries from a little studio in London.
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