After dedicating a significant amount of time to research, he managed to deliver quality timepieces at a fair price point, affordable for anyone. With the characteristic text logo visible on each timepiece, the brand’s intention is to stand out from the other short stylized logotypes by helping the wearer easily identify the watch. According to Williams, what inspires him to design a watch is a combination of many factors. “I take inspiration from life. Sometimes it’s a phrase or personal interaction. Sometimes its design is from another sector. I also like to pay homage to many trending events and organizations. We have watches with custom colored bands for fraternities and sororities... we’ve even made custom watches for celebrities and notable figures. I really like consumers to see themselves in the branding and the significance of honoring specific trends and events through our custom watches.” One of Talley & Twine’s biggest challenges is being different from other competitive watch companies that follow the same steps as the most popular brands. Williams says that “‘it can be difficult as a new brand competing against other luxury brands that have been selling watches for decades.” Facing difficulties and shortfalls couldn’t be missing from an entrepreneur’s journey. In William’s case, he was confronted with “manufacturers producing subpar products, lack of funding slowing the growth, and losing key
employees,” but he allowed these challenges to be growth opportunities. The inspiration behind Talley & Twine lies in the creativity and ingenuity of other successful Black-owned businesses. Among William’s goals is to inspire other entrepreneurs and those who want to leave their mark on the world. “The most important thing for entrepreneurs to remember is setbacks don’t signify failure–often, it just means you have to find another way. That’s what being an entrepreneur is all about—making a way out of no way.” “Expect challenges on your entrepreneurial journey and don’t focus on speed. Focus on becoming a great entrepreneur, and things will come together.” In the future, Williams sees Talley & Twine as a legacy brand that continues to expand. Some of the brand’s upcoming plans are to release a more traditional, Swiss-made automatic luxury watch this winter. “There is nothing like it that exists, and we’re very excited about it–and to be a Black- owned watch company producing this product is really huge for our brand and the luxury watch industry in general,” denotes Williams. If you are looking for your next timepiece at a reasonable price point, look no further than Talley & Twine. Whether you want to stand out with a classic watch with a leather band or go for a modern metal wristwatch, be sure to find the one that matches your aesthetic. A unique collection designed for watch enthusiasts and modern
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