The idea behind the brand’s name comes in line with its vision— it derives from an intersection that was formerly the center of a neighborhood with a bad reputation in Virginia. However, the area has been completely revitalized over the last few years, thanks to a program that allows former residents to be homeowners. “Talley & Twine is an intersection in Virginia. It used
to have a reputation for crime and drugs; however, it now is a place where Black homeownership and families thrive. Talley & Twine represents a positive change,” declares Williams. A notorious place with a dark past has now
been a symbol of a new beginning. Talley & Twine represents that transition. What makes Talley & Twine highly exceptional is a design fit for the most modern wrists. Contemporary watches that align with values of sophistication and elegance are intended to satisfy even the most demanding. The hallmark of the brand is the number seven on the face of the watch. For anyone who owns a Talley & Twine timepiece, this is a reminder and motivation to always finish what you start, “it’s not about how you start; it’s about how you finish,” a moto for Williams himself and any entrepreneur to make it through the end.
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