Serge owns and operates his own graphic design company named SergeShop and is also a freelance visual art director working with film and video production design teams in Los Angeles, California. One of the major projects he worked on, with longtime collaborator and film director Matt Stawski, yielded a Grammy nomination for Best Short Form Music Video for CeeLo Green: Fuck You (2010). He has also done collaborations with Snoop Dogg and De La Soul. “I never want to put myself in a box. I just want to be a visual artist in every sense when it comes to the material or subject matter. As long as I’m being creative, I’m into it.” He loves to experiment with colors, especially when it comes to his paintings. “I think of it like a fashion collection. It needs to be all cohesive and work well together, and color plays a big factor other than the storytelling.” Everything depends
on his creative mood and what he feels in the moment, that stage in his life, the subject matter of the artwork, and how it works with the story he is presenting.“I don’t really have a favorite color; if I had to say, it is more in the greens and blues. But I never know what my mindset will be tomorrow. I am very selective on my color palette choices, but love to push and reset my mindset to think differently.” His future goals are to challenge himself to jump through new hoops constantly. “I don’t like putting myself in a box, as long as I’m creating, doing more art shows. To eventually go into film one day; they are my dreams. Open to it all. I don’t set expectations, just more going with the flow that life brings my way.”
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