or many of us, there comes a time in our lives when social drinking becomes more burdensome than fun. Sure, the beers, glasses of wine, and cocktails make for a fun time out with friends on weekends. But that usually results in a bad night’s sleep, a hangover, tiredness, and decreased cognitive performance the next day.
But what if you could drink a mildly intoxicating, social beverage that didn’t result in a hangover? That was the idea that Jake Bullock and Luke Anderson had when they became friends working for a management consulting company in San Francisco in 2013. The big idea: THC-infused tonics for a light buzz without the hangover. That brilliant idea blossomed into Cann Social Tonics, which recently became the best-selling THC beverage in the United States, surpassing 10 million cans sold by the end of 2022. Not only are beverages one of the hottest-selling forms of cannabis, but they’re also the fastest-growing segment by a long shot. With more states legalizing the use of marijuana each year, Cann is positioned to keep growing fast for the foreseeable future. For Bullock and Anderson, who both identify as queer, social drinking was something they knew played an important role in the LGBTQ+ community. “It comes from our experiences in the early days when we were struggling with identity,” Bullock said in an interview with MedMen. “Then you fully come out and find that the community that you’ve come out
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