Autumn 24 Full The Entrepreneurial Spirit Issue Final

“I love being in a customized industry,” Luter declares, “… so I’m all about customs because it allows me the freedom and flexibility to think outside the box.”

t rue innovation is a rarity. It shies away in corners, hidden from the crowd until the right light shines. It’s why our present-day feels stuffed with rehashes and remakes from decades before. But all you need to do is look closely enough, and you can find innovation in unique places, particularly in the visionary mind of Candice Luter. Growing up biracial in the Midwest, Luter had a hard time finding any mold she truly fit into, which proved to be both a blessing and a curse. Luter felt the substantial weight of juggling multiple worlds throughout her youth, but it never deterred her from pursuing

her dreams. She dedicated time to foster her full potential, and it has now led her to gain the confidence and joy to boldly dive into entrepreneurship and launch Candice Luter Art + Interiors. Before founding her own business, Luter wore a variety of hats. After graduating college with a health and fitness degree and a daughter, Luter jumped into occupations like personal training and program management. Being relegated to corporate life left Luter yearning for more, which pushed her to explore creative hobbies in her spare time. Her winding path through the business world eventually drew her creative projects into the spotlight. Soon after, Luter put her management skills into the interior design sphere, seamlessly blending her creative and professional worlds.

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