Autumn 24 Full The Entrepreneurial Spirit Issue Final

Hudson's supplement brand. Saxty helped reposition their scattered product line, creating a cohesive strategy that resonated with their target customers. "I worked with In Bloom to make sure their products had a clear purpose, simplifying the user experience and making the brand’s offerings easier to navigate," Saxty explains. H er passion for brand building is rooted in two key things: the customer and storytelling. For Saxty, building a brand is not just about aesthetics— it’s also about crafting a meaningful narrative that resonates with consumers. "It’s all about connecting the dots between a product and its target audience. I love helping founders bring that to life," she shares. This ability to blend a calculated vision with a relatable business model helps brands stand out while fostering confidence in the beauty, wellness, and lifestyle industries. Through her work, Saxty is creating lasting change, empowering others in a way that feels almost like a superpower. Her holistic approach bridges the gap between mindset and business mechanics, ensuring that founders don’t just have a plan—they have the confidence to execute it. In the fast-moving world of entrepreneurship, Saxty emerges as a beacon of confidence and clarity. Through her IFGT mindset and Sticky Brand DNA framework, she empowers founders to embrace their vision, overcome hesitation, and build brands that deeply resonate with their audience. Saxty’s rare talent for blending creativity with strategy helps entrepreneurs navigate the challenges of brand building and instills lasting confidence. By guiding her clients to trust their instincts, take bold risks, and foster meaningful connections, Saxty ensures they aren’t just building businesses—they’re building brands with impact, heart, and endurance. For every founder who feels overwhelmed, Sarah Saxty is the mentor who reminds them, "You’ve fucking got this."

@SARAHNSAXTY @CREATINGFORWARD.STUDIO @LINDSAYMEETSWORLD_

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