Sticky Brand DNA helps turn clients’ chaotic ideas into a clear recipe that connects their product with their ideal customer." For many entrepreneurs, one of the most common challenges is moving beyond the DIY phase. DIY efforts often involve cobbling together information from podcasts, articles, and free resources, which can be enough to get a business off the ground. However, this approach has limits. Saxty often sees founders hit a ceiling when they’ve accumulated too much information and feel overwhelmed by the many directions they could go. "When founders reach that point, they need someone to help them cut through the noise and prioritize," she explains. P art of Saxty’s mentorship style is her ability encourages founders to take risks while deepening relationships with their existing to simplify complex concepts. Her guidance doesn’t just lead to clearer thinking; it helps clients take calculated risks. While many mentors push for constant innovation, Saxty customer base. "Instead of always pushing for something new, I remind founders to focus on their existing customers. Often, the key to growth is deepening relationships with the people who already love your brand," Saxty shares. This focus on customer retention helps build a foundation for long-term growth without relying on constant product launches. Sustainability is also key in Saxty’s strategy. Her goal isn’t just to help brands succeed initially but to help them thrive in the long run. She works closely with her clients to integrate their ideas into actionable plans that can be sustained. "I take all their crazy thoughts and synthesize them into something they can confidently move forward with," she says. Saxty's IFGT mentality is about empowering entrepreneurs to take action, even when things are uncertain. It’s a mantra that inspires confidence and resilience. One example of her method in action is her work with In Bloom, Kate
"Instead of always pushing for something new, I remind founders to focus on their existing customers. Often, the key to growth is deepening relationships with the people who already love your brand."
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